Someone very wise once told me: ignore the briefs and create unexpected formats – then change commissioners choices simply by showing them the possibilities Creatives and prodcos are unable to develop or acquire in a meaningful way whilst these programming briefs exist and it is time for change. So many people reached out in agreement and support. Ahead of MIPCOM, she returns to discuss the industry’s response to the article and to offer an alternative approach for those heading to Cannes with format acquisitions in their sights.Įarlier this year, I asked if formats had a future in a world where commissioners are looking at talent instead of track record and where streamers are ignoring a sea of IP in favour of derivative paper ideas with worldwide rights. Back in August, Siobhan Crawford, head of sales & acquisitions at Belgian distributor Primitives, questioned if the format business had a future in a world dominated by derivative, talent-led ideas.
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